In a promotional strategy unprecedented in recent Sidewalk history, every act* on an upcoming bill showed up at the Open Stage to inform the public of their show.
The cast of thousands performing tonight (Tuesday, 8/26) arrived to and got slots to perform. That includes stalwart Debe Dalton, comedianne/pianist Miriam Daly, Sara Hartman, and, of course, Jon Berger (which is hardly an accomplishment, since he’s out most every week).
Daly brought out accompanying singers to impress the crowd. Sara admitted coming into the city to promote, and Debe Dalton played a brand new song.
Jonathan Berger did something new, too, an accusatory poem called Alex Norelli about the other artist, that he shamelessly exploited to plug his eight pm performance with band JUANBURGUESA. Everyone could see through his ploy, but were entertained nonetheless.
Whether or not all this promotional power will prove effective will only be decided, tonight, at the club.
*Notable exception were the Hinges, who are coming in from Washington State. Their absence is thus excused.